Apple registers apple.car domain – hinting at new car?

apple-titan-render

In what is probably the biggest hint yet that it is looking to move into the automotive business, Apple has registered three top-level web domain names related to cars – apple.car, apple.cars and apple.auto – according to Apple portal MacRumours.

The Cupertino-focused tech site reported that WHOIS database – used for looking up of domain name ownership – was updated last week, indicating that Apple registered the URLs in December via sponsoring registrar MarkMonitor, although it has yet to activate the sites.

Now, it very well could be that Apple has registered these domains for the sole automotive-related venture it is currently in, the CarPlay in-car infotainment OS. However, given that the company has reportedly been on a recruitment spree for specialists in the field of electric vehicle and battery technology, it’s likely that these are instead related to its much-rumoured autonomous EV due out in 2019, codenamed Project Titan.

Apple is said to have already hired “several hundred people” to work in a “secret lab” – including automotive designers and specialists in the fields of mechanics, manufacturing and robotics – scouted for secure locations in the San Francisco Bay area to test the car and has even met up with key personnel from contract manufacturer Magna Steyr.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

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