Entering the Malaysian motorcycle lubricant market is MForce Oil. A collaboration between motorcycle importer, assembler and distributor MForce Bike Holdings and national oil company Petronas, MForce Oil is available in eight variants, catering to various motorcycle types.
A genuine product developed specifically for MForce, MForce Oil is formulated in fully synthetic, semi-synthetic and mineral oil blends. Viscosity ranges include 15W-50, 15W-40 and 20W-40 as well as 40 SG.
As for pricing, the fully synthetic MForce oils are priced at RM56 per litre in West Malaysia, and RM58 per litre in East Malaysia with the semi-synthetic blends retailing at RM46 and RM48 per litre in West and East Malaysia, respectively.
Meanwhile, for the budget end of the market, the 20W-40 mineral blend retails at RM25 perlite in West Malaysia and RM27 in East Malaysia, while the 40 SG grade is priced at RM17 in West Malaysia and RM19 in East Malaysia. The launch was officiated by Asri Ahmad, Chief Operating Officer of Mforce Bike Holdings, and Mohd Zameer Zahur Hussain, Chief Executive Officer of Petronas Lubricants Marketing.
