You read the headline right. Proton vehicle programme executive Desmond John Pinto has revealed during a Q&A session at yesterday’s Proton Tech Showcase launch that Proton models based on the Advanced Modular Architecture (AMA) will be rebadged by Geely for sale in certain markets.
This is because Geely does not have smaller, more compact and affordable models than those Proton currently sells (X/S series), he explained. The AMA platform is a re-engineered version of the previous Saga‘s, which has origins dating back some 20 years. The recently-launched Saga MC3 is the first model to sit on this platform (AMA01), and there will in future be AMA02, AMA05 and AMA06 models – “new-gen affordable and practical global cars” to replace PIES (Persona, Iriz, Exora and old Saga) models.
AMA has been re-engineered to be modular – according to Pinto’s presentation, the wheelbase can be lengthened by up to 290 mm and the track widened by up to 43 mm. The Saga’s wheelbase is 2,465 mm (it has been so since 2008). If we assume there’ll be no smaller models than the Saga, this means AMA has the potential to accommodate a 2,755 mm wheelbase – longer than the Exora’s 2,730, Civic‘s 2,735 and even the eMas 7‘s 2,750!
The platform has also been designed with the global market in mind, with simultaneous left- (LHD) and right-hand drive (RHD) development for over 50 markets across ASEAN, Africa, the Indian sub-continent, the Middle East, plus Latin and South America.
AMA models not only target a five-star ASEAN NCAP safety rating in the 2026-2030 protocol; their structural designs also take Euro NCAP into account. And – here’s something to delight Proton fans – we’re told AMA models will retain Proton ride and handling.
Powertrains? Besides the new Saga’s port-injected 1.5 litre i-GT four-cylinder engine, Aisin four-speed auto and Punch CVT, there will be hybrids that combine the engine with dedicated hybrid transmissions. Excited?
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Geely yang akan rebadge Proton?? Yeye je ni…make sure jangan kena tipu la dgn diorang
Tipu apa? Geely Beli Sahak Proton dan Bukan Proton Beli Saham Geely. Siapa Taikor disini..Tipu apa? Masalah adalah Proton bolih beri pulangan Lumayan kepada Geely setelah nelabur sejumlah wang yang babyak kepada Proton.
proton improving rapidly by leaps and bounds under Geely, so this is thanks to which peoples republic party and thanks to president X…sorry i mean thanks to which malaysian gomen and which PM
The slide was written by ChatGPT lmao. “AMA isn’t just a technical shift — it’s a globalization mindset shift.”
What a joke
That means there will be Geely badged Saga?
We are waiting for that. With 1.3 billion people and over 31 million units new car sold in 2024, surely there would be people wanting to buy Geely Saga. 300k units is not impossible (thats just 1% market share), surely not in big cities like Beijing and Shanghai where EV is more favourable but hundreds of other districts in China where higher emission is acceptable.
Who will buy? Surely there are ladies who needs smaller car, families who need second car for short distance trips around town. Students or fresh grads.
And especially when badged as Geely and sold in Geely showroom, there would definitely be buyers. Even CBU from Malaysia, car would still be relatively cheap. Remember, how much excise tax and SST implies on Proton cars too otherwise, those Saga coming out of factory lot would probably cost something between 15-18k. The rest are profit margin, buffer for discounts and free services, salesman commission, marketing and advertising, transportation and board of director fees.
saga is meant for devveloping markets only. china buyers wont accept crude 4 speed auto or lousy punch cvt,
cant sell else where. no problem bring to Malaysia. change logo and kidney grill. problem settle
50 markets??? Hahahahaha
Joke of the year..
proton improving rapidly by leaps and bounds under Geely, so this is thanks to which peoples republic party and thanks to president X… ,oops wait sorry, thanks to which malaysian gomen and which PM
Conclusion… new Proton business path same same but different era (vendor driven product???)
Saga AMeAOw-1
Engine > Intelligent Geely Tech
Gearbox > Aisin OR Pre-Punch Tech
Interior > Local vendor quality mix with Geely parts
Exterior > Re-invent previous MC2 mix with MC1
Tech > Atlas OS
What happen to that Global Preve chassis investment?
rebadge proton???