It seems every other carmaker these days is publicising upcoming models by parading them in a transparent box on a flat-bed lorry (known in marketing circles as a roving truck). Well… it works. Or we wouldn’t be featuring these shots (posted by Faiz Arshad on the paultan.org Automotive/Car Discussion Facebook Group) on the site, I guess.
Obviously, it’s the long-awaited Mitsubishi Xforce. Spotted without camo, teased again, again and again, the B-segment SUV will be open for booking next month, which means it wouldn’t be unreasonable to expect a launch within the first half of the year.
This ‘roving truck activation’ will be, well, roving around Kuala Lumpur and Selangor from January 16-31. Then it’ll hit Penang, Perak and Johor from February 5-15. Finally, from March 1-15, it’ll visit Kuantan and Kelantan before going back to the Klang Valley. Stay tuned to Mitsubishi Motors Malaysia’s social media for exact locations and updates.
105 PS/141 Nm 1.5 litre non-turbo four-cylinder engine, CVT, Active Yaw Control, five ASEAN NCAP stars, full ADAS, Yamaha premium sound system and a fabric-trimmed dash – learn more about the Xforce here. Or how about an interestingly-named seven-seat version?
Mitsubishi Xforce on roving truck in Malaysia
Mitsubishi Xforce spotted in Malaysia
Mitsubishi Xforce Malaysian teasers
Mitsubishi Xforce at GIIAS 2023
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Is about the
Money Money Money
Ok moving on….
Reminds me Proton did a similar marketing campaign with their badge engineered Mitsubishi Lancer, also in red.
2023 Model, still doing tour in 2026, when are you going to sell? Outdated alrdy
price it at RM100k to compete with x70
A NEW mitsubishi X-force with
105 PS/141 Nm 1.5 litre non-turbo four-cylinder engine and a CVT
I wonder what is NEW here
what a handsome car. If no reliability issue then we will support.
Semua tiru stail China dah. Chia was the first guna kotak transparent to deliver the car to customers. Tak silap saya GWM was the first
It all depends on the pricing. MMM, learn from your mistake of overpricing the Triton. There were still 2024 Triton stock at the end of 2025. You dont want to throw 15k or more rebate to clear the Xforce stock at the end of the year, do you?
So nationwide does not include Sabah and Sarawak these days?
Nothing to anticipate!