Proton has announced its sales numbers for August 2026, with the automaker reporting that total group sales (including exports as well as eMas and smart brands) reached 22,632 units, which the company says is its best overall monthly performance since January 2010.
The automaker’s total domestic sales (without exports) for the month was also the highest ever achieved in its history. The difference can be explained by export numbers – it could be likely that Proton’s group sales in January 2010 was propped up by exports of the rebadged Youngman Gen2 models to China.
In any case, the figure for August represents a 22.72% – or 4,190 units – increase from the 18,442 units the automaker delivered in July. Year-to-date (YTD) sales for the first eight months of 2026 are now 141,421 units, which is 40.2% higher than the corresponding period in 2025. It estimates that its overall market share to be 27.9% for the month, while its YTD volume stands at 25.6% of the total industry volume (TIV).
In terms of model specific numbers, no surprise to find the Saga yet again continuing to lead the way for the brand, with 7,347 units shifted last month. While this was 467 units (or 5.98%) less than the 7,814 units accomplished in May, the YTD figure of nearly 60,000 units keeps the model 33.3% ahead of that managed during the same period last year.
As for the S70, sales passed the 3,000-unit mark for the first time, with 3,235 units delivered in August, an increase of 378 units (or 13.2%) from the 2,857 units achieved in July. Last month’s numbers brought the model’s YTD figure to 17,953 units.
Meanwhile, 2,274 units (19,910 units YTD) of the X50 were sold in August, a slight dip of 17 units (or 0.74%) from the 2,291 units sold in July. Sales of the X90 MC amounted to 471 units last month, an increase of 30 units (or 6.8%) over the 441 units delivered in July. The automaker said that while total sales is comparatively small in the overall scheme of things, the model remains 64% ahead of its 2025 numbers for the same period.
As for the brand’s electrified products, combined sales of the eMas 5, eMas 7 and eMas 7 PHEV reached 6,047 units, bringing the YTD sales for the range to 27,860 units. The lion’s share came from the eMas 5, with the 4,818 units sold in August setting a new national record for monthly volume from a single EV model. The eMas 7 managed 613 units last month, while the eMas 7 PHEV contributed to the total with 616 units.
“By achieving the highest monthly domestic sales volume in Proton’s history, we have reached an important milestone that reflects the confidence customers place in our products and services,” said Proton deputy CEO Datuk Abdul Rashid Musa.
“At the same time, we are making strong gains in our export business, particularly in the area of assembling vehicles for our partner Geely, while on-going efforts by the eMas team have resulted in the brand taking a dominant market share in the EV market. As a result, Proton is well-placed to reach its year-end volume and financial goals, benefitting the entire local automotive ecosystem as a whole,” he added.
Proton S70
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Proton X90
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Proton eMas 7 PHEV
from RM109,800 
Proton X70
from RM106,800 
Proton Saga
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Proton eMas 5
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Proton X50
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Proton eMas 7
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the power of right hand drive engineering
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We have witnessed slow but steady progress since the launch of the Proton X70 in 2018. Even after 8 years, it remains highly relevant and even ahead of its time.
Today, for traditional A-B segment small engine choices like 1.5L 125hp, people want it to be cheaper, Proton delivered it with RM38k–RM50k Proton Saga—yet upgraded with advanced technology and modern comforts, up to 7 years warranty too.
Proton is now well-structured to move forward.
proton is improving rapidly by leaps and bounds under Geely, so this is thanks to which peoples republic party and thanks to president X…oops sorry i mean, thanks to which gomen party and which PM
“…. strong gains in our export business, particularly in the area of assembling vehicles for our partner Geely”.
Do the stats include exported Proton assembled-Geely models? Tak aci lah kira mcm tu.
Why tak aci? We don’t want a loss making company, let alone one that used to be bailed by the government when they are in deep red waters.
Now they are independent, not bothering the government for bailout, profitable, offers a very extensive range of products locally, including new energy vehicles, assembles for other carmakers…
The single best thing DRB did to Proton was to proceed with the Geely tie up. Proton needed that discipline to collaborate with a no nonsense partner. It was a rough ride in the early years, but to emerge stronger and almost triple their market share? Priceless.
you talk as if proton rebadging other cars is a new thing.
excuse me. its called right hand drive engineering, not a simple rebadge.
This is already the peak of their manufacturing capacity. Is all going to be downhill if the waiting lists for the Saga and Emas5 are stretched beyond 6 months.
Also they are making more cars without accounting for spare parts and service center capacity. Is going to be another sore point from user experience that will take a long time to recover.
Quite nervous, driving old Jazzi or Perodua Proton also can suffering cheapest spare part sourcing issue to keep the horse going, and it’s not fuel saving and passengers hear rattles with less performance. Some say we could learn DIY or just buy new car with longer warranty.
Lucky now we have got 300L Rm600 subsidized petrol each month while world price is at much higher.
Proton has managed to return the condition it was in 2002-03, where it sold 240k cars a year and reaching the limit of its Shah Alam assembly plant.
Hence, the reason for building a 2nd plant, bigger and more modern. That is Tg Malim factory.
Main reason is for Proton to having as many different models in the showroom and updated regularly.
Proton had the Iswara sedan and Aeroback, later updated as LMSS and LMST, Wira sedan and Aeroback, later updated as Wira SE and Wira CE, Waja (later updated to include 1.6 and 1.8X and also as Waja EV or Enhanced Version), Perdana V6 (layer updated as Alfadana) and Proton also had some cherry on top of the cake that were the Putra, Tiara and Juara.
10 years after Proton only had Saga FLX, Persona, Preve and Exora in the showroom. And very little updates or neither minor model change or facelift.
Proton, don’t make the same mistakes again.
potong is now world class thanks to right hand engineering and rebadge geely and MITI tongkat