Proton-branded public DC chargers are being planned for roll-out this year, Proton New Energy Technology (Pro-Net) chief branding officer Salawati Mohd Yusoff has revealed on the Jangan Kecam podcast.
While she could not divulge more info on the planned introduction, she did say that it will be a separate initiative from the current DC chargers installed at Proton eMas dealerships. As such, these Proton-branded fast chargers should be open to the public, though locations have yet to be confirmed.
In terms of investment towards building its charging infrastructure, Proton has invested RM40 million on the development of its TSP (telematics service provider) ecosystem and RM4 million for the development of an integrated live charging map application, Salawati said.
Charging partners including ChargeSini, JomCharge, Charge+, Time Charge N Go and RExharge currently include more than 600 high-rise locations, offering rates for Proton eMas owners from RM0.63/kWh.
According to Proton, 24% of eMas 5 and eMas 7 PHEV buyers reside in high-rise building such as condominiums, which the carmaker says is higher than the national benchmark of 23%. Even for eMas 7 PHEV owners who have the choice of engaging the internal combustion engine, 83% of eMas 7 PHEV owners regularly charge their vehicles, Proton revealed.
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We are paying for national ego when clearly the M cannot deliver after 40 years of tongkat whereas the C same too received tongkat but become global brand. In short it’s not about tongkat
So in other countries, do they also have Geely branded chargers?
proton improving rapidly by leaps and bounds under Geely, so this is thanks to which peoples republic party and thanks to president X…wait sorry i mean, thanks to which malaysian gomen and which PM
it is in the genes of the type C that they have the midas touch. if they were to govern malaysia, it will grow like proton and we will be the Asian Tiger again.
Meanwhile, there are talks about imposing a tax on imported EVs to fund Malaysia’s EV charging infrastructure. This raises a bigger question: what has Proton contributed to the local EV ecosystem as one of the country’s largest EV sellers?
Proton and Geely EV owners have largely relied on third-party charging networks, despite concerns about the lack of charging infrastructure available specifically through Proton. Many owners took a leap of faith, trusting the brand while depending on charging networks built and expanded by others.
This also leads to questions about how profits generated from Proton’s growing EV business are being utilized. Are sufficient resources being reinvested into Malaysia’s EV ecosystem and charging infrastructure, or is the focus primarily on vehicle sales and shareholder returns? Consumers deserve more transparency on how the benefits of strong EV sales translate into long-term investments for Malaysian EV owners.
If Proton genuinely wanted to build customer confidence and accelerate EV adoption, it could have invested more aggressively in charging infrastructure before pushing EVs to the masses. A stronger charging network would have benefited owners significantly and reduced concerns about range anxiety and charging accessibility.
Instead, many Proton and Geely EV owners continue to rely on public charging infrastructure developed by third-party operators and, in some cases, by ecosystems supported through other brands. For a company positioning itself as a offering mobility and being a major EV player in Malaysia, many consumers would expect a more visible contribution toward building the infrastructure that its customers depend on every day.