Just prior to the anticipated preview of the Proton eMas 7 PHEV at the Proton Tech Showcase to be held at the Proton Centre of Excellence (COE) showroom in Shah Alam this weekend, it appears that current Proton owners have received survey forms for the upcoming plug-in hybrid SUV model.
According to a question within the survey, it appears that the eMas 7 PHEV could be priced around RM20-30k above the Proton X50, which was launched in July this year, priced from RM85,800 to RM109,300 for the Flagship variant. Given the preview of the eMas 7 PHEV is of Flagship-level specification, the RM20-30k gap could mean the eMas 7 PHEV is estimated to be priced between RM130k-140k.
Should the pricing for the eMas 7 PHEV materialise as such, the plug-in hybrid version of the SUV would be priced nearly identically to the eMas 7 BEV, which was introduced at RM105,800 after the launch package discount.
Most recently sighted on test in Malaysia last month, the eMas 7 PHEV in other right-hand-drive markets is known as the EX5 EM-i in Australia, and as the Starray EM-i in Indonesia, starting as the Galaxy Starship 7 EM-i in its native China.
The eMas 7 PHEV will pack a detuned version of the 1.5 litre BHE15PFI naturally-aspirated four-cylinder that made its debut in the latest Saga that was launched last week.
Based on right-hand-drive export models this powertrain is likely to be a 99 PS/125 Nm engine paired with a 218 PS/262 Nm motor, drawing from an 18.4 kWh battery. Thus equipped, claimed EV range is 83 km, with an overall range of 943 km (figures based on WLTP protocol).
Externally, the eMas 7 PHEV will be mostly similar to the battery electric version currently on sale, save for differences in the headlamps which feature a full-width light bar, conventional door handles in place of the flush pop-out units on the BEV, different bumper and tailgate designs, and tail lamps.
GALLERY: Proton eMas 7 spyshots
GALLERY: RHD Geely Starray EM-i at GIIAS 2025
AD: Drive the Proton model of your dreams. Submit your details and Proton PJ will get in touch with you.
Looking to sell your car? Sell it with Carro.
If priced below 110k, this will kill the P2 QV-E and even cannibalise sales from the emas7 & X70. The general consensus leans more towards hybrid system is more dependable than BEV.
the front bumper and the headlight design make the car look so much better compared to Emas7.
Certainly a bargain at rm130k
Max. rm115k for top variant. Else they cant compete in volume, following phev tax incentives (e.g. Tiggo7 CSH, CKD BYD Sealion phev).
Expensive
Proton smartly handed prospects and customers a survey form but behind the scenes they have already decided what price to sell their new PHEV model. 130-140k? Just wait BYD and some Chinese car companies hammer down the price d.
cannot price it too low else it will hammer sibilings x70 and emas7. as some other commenter mentioned above, all three models are in same ballpark