Proton eMas hits 10k registrations in 2026, more than entire 2025; eMas 7 PHEV gets over 6.5k bookings

Proton eMas hits 10k registrations in 2026, more than entire 2025; eMas 7 PHEV gets over 6.5k bookings

Proton has announced that the eMas sub-brand for electric vehicles has achieved more than 10,000 registrations so far this year, therefore it has surpassed its full-year sales volume for its electric vehicles in 2025, when it sold 8,890 EVs.

The carmaker has also received 6,500 bookings so far for the eMas 7 PHEV since its launch in February. The eMas 7 PHEV is sold in three variants – Prime, Premium and Premium Plus, at RM109,800, RM123,800 and RM129,800 respectively; this model was offered with a RM4,000 rebate for the first 5,000 customers.

Contributing to the sales performance of Proton eMas models is the eMas 5 which had over 3,000 units delivered in the first month of this year. The eMas 7 PHEV is the latest model of the eMas range, following the eMas 5 that was launched in October 2025, and the eMas 7 EV that was launched in December 2024.

According to March 2026 JPJ data for electric vehicles, the eMas 5 was by far the best-selling Ev in Malaysia last month with 2,071 units registered in March, followed by the BYD Atto 3 in second place with 441 units registered; the eMas 7 EV saw 306 units registered that month.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • ben ja min on Apr 27, 2026 at 4:25 pm

    An effort to save face for relying on foreigners after decades of bragging their failed ciptaan anak tempatan products.

    Thumb up 8 Thumb down 20
    • DonkeyKong on Apr 27, 2026 at 6:20 pm

      Name one non-Chinese car maker that hasn’t collaborated with Chinese car makers for their products.

      Mercedes, BMW, and the VW group have all collaborated with Chinese for battery and electric tech. Stellantis has Leapmotor. Renault-Nissan-Mitsubishi group teamed up with Geely. Toyota and Honda resorted to Chinese partners for electrification tech. Mazda outright rebadged a Chinese EV.

      Only goreng pisang level mentality will be unable to grasp this globalized landscape and think car makers must not have foreign partners.

      Thumb up 27 Thumb down 15
      • OldTrick on Apr 27, 2026 at 8:53 pm

        They are nothing more than fanbois and salesmen of other brands. When their beloved brand is on top, they will sing a different song.

        Thumb up 11 Thumb down 3
      • alldisc on Apr 29, 2026 at 12:22 pm

        Subaru? Tesla? Rolls Royce?

        Thumb up 0 Thumb down 1
    • OldTrick on Apr 27, 2026 at 8:50 pm

      Here come the salesmen and fanbois of other brands pretending to be patriotic…

      Thumb up 4 Thumb down 2
  • FrankC on Apr 27, 2026 at 4:25 pm

    Originality is what makes a car maker great. Copycats don’t earn as much respect.
    2 common features of Malaysian made vehicles:
    Firstly, Big loud ugly “logo” stamped on the back of your car. Be it “Tiger” logo or Red and White colour logo ,..
    Secondly, weird name… Perodua , Proton…. cannot understand why such name…

    Thumb up 4 Thumb down 37
    • Johan Muhamad on Apr 27, 2026 at 6:22 pm

      Ya2, sama la mcm kau, makpak kau bagi nama da elok2, kau englishkan nama jd yg entah apa2 tu, konon nampak moden dan berdaya saing la tu, walhal ‘rebadge’ juga nama omputih. Nama da elok2 keturunan kau bagi, kau tukar jd Frankfurter la etc. Terpaling sgt.

      Jenama tu x salah. Ianya melambangkam identiti negara asal. Yg salah bilamana da berpuluh tahun tiada kemajuan (progress) yg sepatutnya. Itu sahaja.

      Thumb up 27 Thumb down 6
    • AllTalkOnly on Apr 27, 2026 at 8:56 pm

      Use your original name to comment then. Dont be a hypocrite and hide behind pseudonyms.

      Thumb up 12 Thumb down 3
  • rakyat on Apr 27, 2026 at 4:26 pm

    Ensure all workers for these ckd chinese brands are Malaysian. Otherwise, they are NOT welcome here. Shoo, go away!

    Thumb up 8 Thumb down 17
  • 4GR-FSE on Apr 27, 2026 at 4:34 pm

    Many smart alec were condemning the PHEV for its stupidity of having 2 different drivetrain, increase in complexity and such a pointless vehicle.. Well number speaks for itself, and Malaysians do want to have this flexibility especially for Balik Kampung trip, either Raya or CNY or Deepavali. Malaysia charging facility is just not enough.

    Put aside BEV or PHEV drive train, the e.mas PHEV is a much better car than the BEV. It is a bigger car, slightly better tuned suspension (although it is still soft), it feels like Geely has improved the car from the lesson learned from the BEV.

    Thumb up 12 Thumb down 8
  • Evthatpeoplewantsinstead on Apr 27, 2026 at 4:43 pm

    Proton has Evs people want or can afford. Perodua flying so high with their Myvis and Bezzas they so sombong in making something people other than Perodua salesman want to buy

    Thumb up 11 Thumb down 1
    • Even P2 salesmen knew before launch that the QVE will not sell. The QVE was rushed just to meet the deadline set by Miti for its EV grant.

      Thumb up 0 Thumb down 0
  • Meanwhile garbage hauler on wheels called QV-E is still trying to sell the floor mats but no one wants it.

    Thumb up 9 Thumb down 3
    • There’s 3 reason why people not buying ave

      1) battery renting system
      2) ugly design inspired from CHR
      3) rear seat is sempit

      What perodua should do is build b segmen sedan car, modifying Vios design

      Thumb up 0 Thumb down 0
 

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